Transform your SaaS pricing strategy from a liability to your most powerful growth lever. PriceOptima's causal modeling platform reveals the true relationship between price, value, and customer behavior—leading to 30%+ revenue gains while enhancing retention.
Average Revenue Uplift
Reduction in Discounting
Churn Reduction
Average ROI Within First Year
Trusted by leading companies worldwide
Most B2B SaaS companies are leaving millions on the table due to fundamental pricing challenges
For a typical $50M ARR SaaS business, suboptimal pricing strategy results in:
PriceOptima doesn't just analyze pricing data—it reveals the true cause-and-effect relationships in your customer ecosystem
Our proprietary algorithms identify the true causal factors driving purchasing decisions, upgrade paths, and churn—not just surface-level correlations.
We recognize that different customer segments respond differently to pricing changes. Our platform quantifies these variations to enable targeted pricing strategies.
Simulate pricing changes and see their true impact before implementation, eliminating the risk of disruptive experiments.
Apply behavioral economics principles to your tier structure, feature bundling, and pricing presentation to guide customers toward higher-value plans.
Data-driven, gradual implementation plans that maximize revenue while minimizing disruption to existing customers.
Our comprehensive suite of tools helps you make informed pricing decisions that drive growth and maximize customer lifetime value
Most SaaS companies create pricing tiers based on intuition or competitor analysis, not customer value perception.
Our causal modeling identifies the true value drivers for different segments and optimizes tier structures accordingly, resulting in 25-40% higher ARPU without increasing churn.
Eliminate guesswork in tier design and stop leaving money on the table with misaligned value metrics.
Enterprise deals involve complex negotiations without data-driven price floors or segment-specific insights.
Arm your sales team with precise willingness-to-pay analysis by industry, size, use case, and geography—reducing unnecessary discounting by 30% on average.
Close enterprise deals faster with confidence that you're maximizing revenue without sacrificing win rates.
Most pricing pages and structures ignore the psychological aspects of purchasing decisions.
Apply proven behavioral economics principles to your pricing presentation, creating optimal anchoring, decoy effects, and feature bundling that naturally guide customers to higher tiers.
Increase average starting tier by 1.5 levels without changing your core pricing.
Identify under-monetized customer cohorts and create data-driven strategies for migrating them to optimized plans—increasing net retention by 15-25% annually.
Continuous monitoring of competitive pricing changes and their causal impact on your win/loss rates, enabling proactive adjustments to maintain optimal market position.
Traditional correlation-based pricing analytics can be dangerously misleading
Traditional correlation-based pricing analytics can be dangerously misleading. For example, a common correlation might show that customers who pay higher prices churn more frequently—suggesting you should lower prices. However, our causal models might reveal that this correlation exists because higher-paying customers are newer and haven't fully implemented your solution yet.
Only by understanding the true causal relationships in your customer ecosystem can you make pricing decisions that genuinely optimize for both short-term revenue and long-term customer lifetime value.
Every month of delayed pricing optimization costs the average B2B SaaS company:
Can you afford to leave these gains on the table?
See what our customers have to say about PriceOptima
"After 6 years of steady growth, we hit a plateau. PriceOptima revealed we were dramatically underpricing our enterprise tier while overcharging our mid-market customers. Their counterfactual models gave us the confidence to reshape our entire pricing structure, resulting in a 42% revenue increase within two quarters—with churn actually decreasing by 5%."
"The ROI was immediate. Within 60 days, we identified $3.8M in annual revenue leakage from legacy customers on outdated plans. PriceOptima's gradual migration strategy helped us capture this value while maintaining a 98% retention rate through the transition."
"What impressed me most was the granularity of the insights. We discovered that certain industry segments were 4x less price-sensitive than we thought, while specific feature combinations were driving 80% of our perceived value. This completely transformed our packaging strategy and sales approach."
Choose the plan that best fits your business needs
For B2B SaaS companies with $1-5M ARR
For B2B SaaS companies with $5-25M ARR
For B2B SaaS companies with $25M+ ARR
| Metric | Average Improvement | Timeframe |
|---|---|---|
| Revenue per Customer | +32% | 6-9 months |
| Gross Margin | +8 percentage points | 3-6 months |
| Enterprise Deal Size | +45% | 3-6 months |
| Discounting Rate | -30% | 1-3 months |
| Customer Lifetime Value | +62% | 12-18 months |
| Pricing Decision Confidence | +85% | Immediate |
Everything you need to know about PriceOptima
Most customers begin seeing significant results within 60-90 days. Initial insights are available within the first month, with implementation typically beginning in month 2-3.
Our methodology focuses on gradual, controlled implementation with minimal disruption. We provide detailed migration strategies for existing customers, often with grandfathering options or phased transitions to maintain satisfaction.
We integrate with your CRM, billing systems, product analytics, and customer success platforms. Our team handles all the technical aspects of data integration, requiring minimal IT resources from your team.
Traditional tools rely on correlations and historical data. Our causal models identify the true cause-and-effect relationships in your ecosystem, eliminating misleading correlations that lead to suboptimal pricing decisions.
Founded by pricing optimization experts from leading SaaS companies and data scientists specializing in causal inference, PriceOptima brings a unique blend of practical SaaS pricing experience and cutting-edge AI technology.
Our mission is to transform SaaS pricing from an art based on intuition to a science driven by causal intelligence—unlocking the full revenue potential of your business while enhancing customer satisfaction through value-aligned pricing.
Years Combined Experience
SaaS Companies Served
Revenue Unlocked
Client Satisfaction
Schedule a no-obligation pricing diagnostic where we'll analyze your current pricing strategy and identify specific opportunities for improvement.